Friday, March 7, 2008

(Lygenztia *16) The power of beer


I LOVE beer. Benjamin Franklin is reported to have said “beer is proof that God loves us”. So, just to be clear..I LOVE beer. If my Doctor said I had to quit drinking beer, I’d really need a second opinion. If my wife told me I had to stop drinking beer….well..to borrow a quote, let’s just say “Houston, we have a problem”.

Beer has powerful influence over our actions, which are usually the exact opposite to our actions, while sober.


Beer can make you love, it can make you hate.
Beer can make you a better lover, it can make you a lousy lover.
Beer can make you stronger, it can make you weaker.
Beer can make you quiet, it can make you LOUD!

Beer, can be the catalyst to some of the greatest (worst) decisions that you will ever make. Beer has facilitated some of the greatest meetings ever recorded. (or kept secret)

If you think about it…Beer also holds massive power over the person that is not even drinking it. Beer can greatly enhance the physical appearance of others and this is in direct proportion to the amount of beer that the beer drinker has consumed. Beer can carry you from “That guy is OK, I guess” to “That guy is going home with me” at mach like speed. (The reverse holds true, as well…”That girl is OK, I guess” to “That girl is coming home with me”) Now that is power!

Interestingly, the regret expressed at beer decisions is usually much more remorseful with women. Beer decisions made by men, are ones that they would likely have made if no-one was watching anyway. Men have given in to the power of beer. We don’t fear it, we understand and embrace it and use it as our crutch. We even use it to our advantage.

Think about what can start and end with this statement..”do you want to grab a beer?”. The possibilities are endless.

We toast to health and prosperity, we drink to idealistic notions and we clang our glasses to good times. So, we all know that beer is powerful, we acknowledge that when we “drink to something”. It’s intrinsic, it’s an anachronism and it’s just the way it is.

Beer makes everything better.

If you need help moving, what do you do? You buy a few cases of beer.
Want to pay back a favour? Buy them a case of beer.
Having company? Yup, you guessed it..buy a case of beer.
Big game on tv? Hell, better grab some beer!
Going to have a barbeque? Not without beer, you’re not.

Anyone that plays sports knows how powerful the sensation of that first drink is after you get off the ice, field…whatever. Power…yup. Beer Power!

Beer is the ultimate paradox. Wielded wisely, it is a social tool and a mood enhancer. It can make you the life of the party instantly and it can pick you up after a lousy day.

But, “absolute power, corrupts absolutely”. Use that power unwisely and you can ruin your reputation or worse, in a few short hours. Enter digital cameras and phone cameras onto the scene. Ain’t it just swell to have digital evidence of your little escapades?

It’s the social instigator and the master of disaster for the loyal beer drinker. The person without the nerve to approach someone, instantly becomes the cunning linguist. The quiet introvert can find their calling at Karaoke and demand the attention of their fans, while singing their version of “My way” by Frank Sinatra. (and we ALL know how good this person sings..don’t we?)

Yes, beer is powerful. It can over power the will of the most loyal, in love, committed person. Take a few beers, plunk a person in a hot tub with someone of the opposite sex and BAM! That beer can just take right over. It’s really not the fault of the drinker…it’s the power of the beer. So, if you ever find yourself in the unfortunate position of an “indiscretion”, well blame the damn beer. Tell them Lygenztia said it’s powerful.

For all it’s good and bad, I still LOVE beer. I stand by and defend beer, right to the end.
I may disagree with the brand of beer you drink, but will defend to the death, your right to drink it.



Buy someone a beer, you’re friends for life

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