P.T. Barnum was one of the main originators of the Barnum and Bailey circus and some say..a business mastermind. He was quoted saying many things, but one holds true..past, present and future.
He said "there's a sucker born every minute.." (sic) He sure knew what he was talking about.
Take the modern day consumer, for example.
Why do we pay huge money to advertise for fashion clothing makers? You know the names of all the popular ones...I am not going to mention them, for fear of getting my poor self sued and made even poorer.
We go into the stores, staffed by ultra beautiful people with plastic smiles, listen to techno pop in dimly lit aisles and purchase very pricey clothing. We gladly purchase our glitzy, glamorous clothing and wear it, with the manufacturer's name emblazoned on every square inch of it. Or, at the very least, subtly embroidered somewhere on the garment.
We pay big money to buy the clothing and not only that, we pay for the "privilege" of advertising for them.
There is nothing wrong with the clothing. I admit, I wear some of it in an attempt (and a poor one at that) to look good.
But how can a t-shirt from store "A" cost $9.95, when a t-shirt from the fashionable stores can cost anywhere from $40-$80 bucks? We all know that it's basically the same shirt, it's not about the "quality".
Make no mistake, it is about the look. They charge us $80 bucks for a t-shirt and $139.00 for a pair of jeans and you know why?
Because we will pay it, that's why.
Like P.T. Barnum said......
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